Privacy Policy for Esho Funi Home

Last Updated: April 24, 2025

This Privacy Policy describes how Esho Funi Home (“we,” “us,” or “our”) collects, uses, and shares personal information of users of our website, www.eshofunihome.com (the “Site”). Esho Funi Home is a furniture and home decor brand offering exclusive pieces at premium prices. We are committed to protecting your privacy and ensuring the security of your personal information in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Who We Are

Esho Funi Home operates solely online and currently has no physical address. For data protection inquiries, please contact us as detailed in Section 9 below.

2. Information We Collect

We may collect and process the following types of personal information from you: * Contact Information: This includes your name, email address, phone number, and postal address (collected during account creation or order placement). * Account Information: If you create an account, we will collect your username and password. * Order Information: When you place an order, we collect details of the products you purchase, your billing and shipping address, and payment information (although payment processing is typically handled by secure third-party providers, and we may only retain limited transaction details). * Communication Data: Records of any correspondence you have with us, including emails, chat logs, and customer service inquiries. * Website Usage Data: Information about how you use our Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. This information is collected through cookies and similar tracking technologies (please see our Cookie Policy for more details). * Marketing Preferences: Information about your preferences for receiving marketing communications from us. * Other Information: Any other information you voluntarily provide to us.

3. How We Use Your Information

We use your personal information for the following purposes: * To Process and Fulfil Orders: To process your purchases, arrange for delivery with our dedicated suppliers, and manage your order history. * To Manage Your Account: To create and manage your user account, provide customer support, and personalize your experience on our Site. * To Communicate with You: To respond to your inquiries, provide order updates, and send you important administrative information. * To Provide Customer Support: To assist you with any questions or issues you may have. * To Improve Our Site and Services: To analyse website usage, understand customer needs, and enhance our products, services, and the user experience. * For Marketing Purposes (with your consent): To send you promotional emails and newsletters about our latest products, exclusive offers, and brand updates. You have the right to opt-out of these communications at any time (see Section 7). * To Ensure Website Security: To monitor and protect our Site from fraud, security breaches, and other harmful activity. * To Comply with Legal Obligations: To comply with applicable laws, regulations, and legal processes.

4. Legal Basis for Processing Your Information

We will only process your personal information when we have a lawful basis for doing so. These bases include: * Contractual Necessity: Processing is necessary for the performance of a contract with you (e.g., to process your order and arrange delivery). * Legitimate Interests: Processing is necessary for our legitimate interests, provided that your rights and freedoms do not override these interests (e.g., improving our Site, direct marketing where you have shown interest, preventing fraud). * Consent: We will rely on your explicit consent for certain processing activities, such as sending you marketing communications via email. You have the right to withdraw your consent at any time. * Legal Obligation: Processing is necessary for us to comply with a legal obligation.

5. Sharing Your Information

We will only share your personal information with the following categories of recipients: * Dedicated Suppliers: To fulfil your orders, we will share your name, delivery address, and order details with our trusted suppliers who are directly responsible for the production and/or delivery of your purchased items. We have agreements in place with these suppliers to ensure they handle your data securely and in accordance with data protection laws. * Payment Processors: We use secure third-party payment processors to handle your payment information. We do not directly store your full credit card details. These processors have their own privacy policies governing the handling of your payment data. * Service Providers: We may engage other third-party service providers who assist us with website hosting, data analysis, email marketing, and other services. These providers will only have access to your personal information to the extent necessary to perform their services and are contractually obligated to protect your data. * Legal Authorities: We may disclose your personal information to law enforcement agencies, regulatory bodies, or other legal authorities if required to do so by law or in response to a valid legal request. * Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. We will notify you if such a transfer occurs and your personal information becomes subject to a different privacy policy. We will not sell, rent, or otherwise disclose your personal information to unaffiliated third parties for their own marketing purposes without your explicit consent.

6. Data Security

We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to protect it against unauthorized access, loss, misuse, or alteration. These measures include: * Secure Socket Layer (SSL) encryption for data transmitted between your browser and our Site. * Regular security assessments and updates to our systems. * Restricting access to your personal information to authorized personnel only. * Implementing data protection policies and procedures. While we strive to protect your personal information, please be aware that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee its absolute security.

7. Your Rights Under Data Protection Law

Under the UK GDPR and the Data Protection Act 2018, you have several rights regarding your personal information: * The Right to Access: You have the right to request a copy of the personal information we hold about you. * The Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you. * The Right to Erasure (“Right to be Forgotten”): In certain circumstances, you have the right to request that we delete your personal information. * The Right to Restriction of Processing: In certain circumstances, you have the right to request that we restrict the processing of your personal information. * The Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller. * The Right to Object: You have the right to object to the processing of your personal information in certain circumstances, including for direct marketing purposes. * Rights in relation to automated decision making and profiling: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. To exercise any of these rights, please contact us using the details provided in Section 9 below. We will respond to your request within the timeframes specified by applicable law. We may need to verify your identity before fulfilling your request.

8. Data Retention

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. * Order information will typically be retained for 2 years for tax and warranty purposes. * Account information will be retained as long as your account is active. If you close your account, we may still retain some information for legitimate business purposes or to comply with legal obligations. * Marketing preferences will be retained until you unsubscribe. * Website usage data is typically retained for [Number] months for analytical purposes. We will periodically review our retention periods and securely dispose of personal information that is no longer needed.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data protection practices, please contact us by email at: customerfirst@eshofunihome.com

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the “Last Updated” date at the top. We encourage you to review this Privacy Policy periodically. Significant changes will be notified to you more prominently, where appropriate.

11. Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, if you believe that we have not complied with data protection laws. You can find more information on the ICO website: www.ico.org.uk.